‘Brand’ and ‘branding’, are often over-used and misunderstood terms. Brand is a vital part of an organisations reputation and marketing management, when you’ve got it right you can earn customer trust, loyalty and memorability. Get it wrong and you can spend a whole bunch of time putting things right.
Brand is definitely not a logo, slogan, advertising or marketing campaign, these are visual elements that enforce it but a brand in itself is more strategic than that.
Brand is the public perception of a service, product or organisation. Brand is packages of thoughts, opinions and experiences. Brand cannot truly be owned by organisations, companies, advertisers or marketers.
Brand is owned by your customers and the people you want to be customers, brand usually touches these people by; advertising with consistent messaging, recommendations from others, interactions with an organisation and its representatives and real life experiences using a product or service.
We can help you set our a plan which includes guidelines for delivering that constant message.
We can Shape how people feel about your company, this is the power of branding; it creates an emotional response. If like most companies striving to make a successful business you have competition trying to take your customers and revenue, Brand can be the make the difference that ensures customers will return to you even when your offering may be similar.
As a branding agency it’s our job to identify and define what will make that difference and we are very good at it too! We will create a unique look and feel, a visual brand, to enable your customer, clients or users to easily identify the offerings of your organisation. You may choose to explore our 5 Point Marketing Strategy Plan where we can really help you shape your own space within the market that enables you do be individual again, to have the flexbility to raise your margin without customer fall out, the ability to sell like for like at a premium because your own the stronger brand.