Brand | Branding

We can help you Shape your Brand

A brand is perception, an essence or promise of what will be delivered or experienced by your customers or users.

Many refer to it as a logo, but a ‘brandmark’ is just one part, a considered brand is so much more, your brand should flow through everything you do, we can help you shape this.

Starting out specialising in the construction industry we have over 14 years experience accross multiple marketing channels.  Our commitment to delivering quality material and excellent service has earned us a reputation that now enables us to collaborate with many companies from all business sectors.

‘Brand’ and ‘branding’, are often over-used and misunderstood terms.  Brand is a vital part of an organisations reputation and marketing management, when you’ve got it right you can earn customer trust, loyalty and memorability. Get it wrong and you can spend a whole bunch of time putting things right.

Brand is definitely not a logo, slogan, advertising or marketing campaign, these are visual elements that enforce it but a brand in itself is more strategic than that.

Brand is the public perception of a service, product or organisation. Brand is packages of thoughts, opinions and experiences. Brand cannot truly be owned by organisations, companies, advertisers or marketers.

Brand is owned by your customers and the people you want to be customers, brand usually touches these people by; advertising with consistent messaging, recommendations from others, interactions with an organisation and its representatives and real life experiences using a product or service.

We can help you set our a plan which includes guidelines for delivering that constant message.

We can Shape how people feel about your company, this is the power of branding; it creates an emotional response.  If like most companies striving to make a successful business you have competition trying to take your customers and revenue, Brand can be the make the difference that ensures customers will return to you even when your offering may be similar.

As a branding agency it’s our job to identify and define what will make that difference and we are very good at it too!  We will create a unique look and feel, a visual brand, to enable your customer, clients or users to easily identify the offerings of your organisation. 

You may choose to explore our 5 Point Marketing Strategy Plan where we can really help you shape your own space within the market that enables you do be individual again, to have the flexbility to raise your margin without customer fall out, the ability to sell like for like at a premium because your own the stronger brand.

Our Clients Say

“I asked Chris to prepare a brochure for my business that I could email to prospective clients. This was delivered in a timely manner and the quality of work was outstanding. I will gladly use him again”

Jason McClounan| Managing Director, Confian Business Services

“Shape Marketing really delivered with our website, we’re very happy with it and look forward to working with them on future projects”

Matt Firman | Managing Director, WineBoxes Etc

I am a bit of a technophobe and didn’t really know where to start, Shape Marketing were very helpful setting up various email accounts and explaining how to use various aspects of the website. We are very happy with our branding and the website is beautiful.

Helen Chapman | Director, Human Mediation Ltd

“We can confirm that the service given by Shape Marketing in respect of our website and marketing collateral was outstanding.  User friendly, client focused and dedicated to getting the right result for our business.  Nothing was a problem and I wouldn’t hesitate to recommend them.”

Richard Woodcock | Director, Edison Laike Ltd

“The knowledge Chris has of marketing within our industry made him an obvious choice when we were looking to outsource our marketing activity.  Just a few weeks in and are already seeing the benefits”

Gareth Newell | Director, Eichinger Equipment Ltd

“I have worked with Chris on various projects in the past so when the requirement for a new website arose we immediately turned to Shape Marketing for a quote. We are very pleased with the site and continue to work with Shape Marketing for various marketing activities”

Jason Sudborough | Director, Samson Equipment Ltd

Let’s Get Your Marketing into Shape

TELL ME MORE ABOUT YOUR PROJECT

We would love to hear from you, whether you’d like a coffee and a chat at our place or you’d prefer us to visit you, get in touch and we’ll make it happen.