Strategic planning and goal setting
Using the insights we’ve gained in the ‘understanding’ phase we then develop business and marketing strategies that focus on your key objectives, ensuring your business goals and vision are supported. This can take the form of market, product or customer recommendations looking at segmentation, sales channels, pricing, packages, communications, competitive positioning, process improvement, customer engagement, market research and so on. We also look at the most appropriate metrics and establish a baseline measurement.
During the planning stage, the strategic recommendations we produce are completely based on the challenges facing your individual organisation and your available resources to implement it. We also work with you to help develop and sell the strategy internally. We know that if key directors and managers are not on board with a programme, it is unlikely to be successful.
The last thing we want is to produce something that just remains a dusty document on a shelf as that benefits no-one.