ROI

Branding Is More Than a Logo and a Color SchemeLet’s get something straight: branding isn’t your logo. It’s not your color palette. It’s not your website fonts or your Instagram aesthetic. Those are part of the visual identity, sure—but they’re only the surface layer.Branding is the guts of your business. It’s how people perceive you.

How Social Media Influences the Way We Shop! Even the most ardent haters of social media will have to admit that increasingly the social media platforms are becoming a fundamental part of how companies increase sales.  From Facebook to Twitter, to Instagram and beyond, social media has evolved from a platform to share